Trademarks

A trademark is a key component in establishing a company’s identity and promoting the quality of its products and services. A trademark includes the names, words, phrases, trade dress and symbols that convey trust to your customers and set you apart from your competition. We focus on building strong trademarks and effective strategies to protect and defend your brand. We provide a full range of trademark services, including:

  • Trademarks and service marks
  • Logos and standard character marks
  • Selection and screening of potential marks
  • Trade dress
  • Registration
  • Maintenance
  • Licensing
  • Counseling/Risk Avoidance
  • Litigation/Enforcement

OUR WORK IN ACTION


A publicly traded company and client of the firm was sued for cancellation of several of its trademarks, some of which have been in place for nearly thirty years. The complaint asserted claims for cancellation based on alleged fraud on the trademark office, cancellation for falsely suggesting a connection with the plaintiff, cancellation for likelihood of confusion, and declaratory judgment of non-infringement.

Workman Nydegger was successful in forcing a withdrawal of the fraud and false suggestion of a connection claims, and obtained a dismissal of the complaint for lack of case or controversy. The dismissal saved the client the considerable expense of the cancellation/declaratory judgment trial.